PAID ADVERTISING

Know which ads
actually pay you back.

We build Google, Meta, TikTok, LinkedIn, and Yelp campaigns around your revenue goals, then track every lead from the first click to the purchased consult.

THE PROBLEM

You're paying for ads.
You're not sure what they're paying you.

Most businesses we meet are spending real money on ads and getting reports full of clicks and impressions. What’s missing is the answer that matters most.

Which campaign brought in the client who paid you? Until you know that, every budget decision is a guess.

WHAT CHANGES

Ads that answer to your numbers.

Tracking comes first.

Conversion tracking, call tracking, and a live lead dashboard go in before a dollar is spent, so every lead has a source.

Budget follows your goals.

Your revenue targets set the spend, not a platform’s suggestion.

Every lead gets followed up.

Inquiries route straight into your CRM so your team can reach out while the lead
is still warm.

Compliance is covered.

Medical, legal, and financial ads come with rules, and we work within them every day.

Where Ads Work Best

A few places we've seen ads really pay off.

Every business is different, and we choose platforms based on where your clients already look.
Here’s what often works well for the brands we serve.

Product and Fashion Brands

TikTok and Instagram tend to shine. The right video turns a scroll into a checkout.

Immigration Law Firms

Google Ads are usually the backbone. Clients search when the deadline is real, and your firm should be the first answer they see.

Med Spas and Aesthetic Practices

Google, Meta, and Yelp often work well together.
Google reaches people ready to book, Meta keeps your results in front of them, and Yelp wins the ones comparing reviews.

Massage Therapy

Google Ads are consistently a strong performer.
People search for massage nearby and book the same week.

HOW IT WORKS

Three steps. No guesswork.

1
Strategy call

We talk through your goals, your offers,
and what you've spent on ads before.

2
We build the tracking

Your dashboard, call tracking, and CRM connections go live first.

3
We launch and adjust

Budget moves toward what brings in clients and away from what doesn't.

This is right for you if

BUILT BY AN OPERATOR

Run by people who
run businesses.

Indigo was founded by Ashley Shoemaker-Johnson, an entrepreneur for over 20 years.

Our team of 11 runs marketing for med spas, law firms, financial advisors, product brands, and health practices across the US and Canada.

We measure our work the same way you measure yours, by revenue.

TWO WAYS TO START

Ads on Their Own

Management starts at $1,200 a month

Setup is billed hourly

Ad spend is paid directly to the platforms.

Inside a Program

Pair paid ads with SEO, social, and websites in a 12-month Indigo program.

At the Revenue Partner level, you also get an annual marketing plan and a dedicated lead strategist.

FAQs

How much should I spend on ads?


We recommend at least $56 a day per campaign, or about $1,700 a month. That gives the platforms enough data to find your best clients. We’ll suggest a budget that fits your goals on our first call.

No. You pay the platforms directly for ad spend, and our management fee is billed separately, so you always see exactly where your money goes.

Setup covers conversion tracking, call tracking, your lead dashboard, and connecting leads to your CRM. It’s billed hourly, so you only pay for what your accounts need.
Yes. Your accounts stay in your name, and our team is added as a partner. If we ever part ways, everything stays with you.
Your live lead dashboard shows where every lead came from. We go past clicks and impressions to show which campaigns brought in paying clients.
Leads can start coming in as soon as campaigns go live. The first couple of months are when we learn what’s working and move budget toward it.

It depends on where your clients search and scroll. We’ll recommend a mix on our strategy call and adjust as the numbers come in.

A partner in your corner.

Either way, you’ll know what every ad dollar did.