| Channel | Today | After the Plan |
|---|---|---|
| Ads | “Feels busy” | What each client costs you |
| Referrals | “About average” | What they’re worth by source |
| “A few mentions” | Whether it earns more budget | |
| The cut | “Not sure” | What to cut so it hurts the least |
You’re spending money on marketing. Things are getting posted. Ads are bringing in leads. People are finding you on Google too.
And you probably have a sense of what’s working.
The ads feel busy. Referrals are about average.
A few new clients mentioned LinkedIn. But a sense isn’t a number.
Say you want to put more budget into ads.
Or you have a big purchase coming and something in marketing has to give. What do you cut so it hurts the least?
Without the numbers, nobody can tell you. Not you, and not us.
Most owners are in exactly this spot.
Not because they aren’t paying attention, but because nobody ever set it up so they could see it clearly.
We go through your revenue by service and by lead source, so you can see what earned its keep and what didn’t.
If one channel costs you $10 to make $20 and another costs you $7, you should know that before you spend another dollar. Marketers call this customer acquisition cost, or CAC. After this, you’ll have yours for every channel.
Not the first invoice. What the average client brings in over the whole time they stay. That’s lifetime value, or LTV, and it’s the number that tells you how much you can afford to spend to get the next one.
A clear recommendation on which platforms get your time and money this year, which ones wait, and why.
Not a dashboard with forty numbers. The handful that tell you whether the plan is working.
Your priority audiences, your strongest offers, and the message that ties them together.
Campaigns, launches, and seasonal pushes mapped by quarter, so nobody is asking what to post on a Tuesday.
Exactly what needs to be set up so next year you never have to guess again.
Plans meet real life. We get back on a call to see what’s moving, what’s stuck, and what to adjust.
The clock starts the day we receive your numbers.
Messy data is normal.
Most owners come to us with numbers in five different places.
Sorting that out is part of the job.
Your plan is led by Ashley Shoemaker-Johnson, founder of Indigo.
She has been building and running businesses since 2011 and has planned marketing for music schools, law firms, and healthcare practices like physical therapy, chiropractic, and massage.
She reads a P&L the way most marketers read a content calendar.
Behind her is a full-time team that has worked together for years.
They do the research. She makes the calls. You get both.
The plan is yours. It’s written so your own team, a freelancer, or another agency can pick it up and follow it.
We’re not trying to sell you on anything past this.
If you’d rather have the people who built it carry it out, our annual programs pick up where the plan leaves off.
Start one within [60 days] and the full $10,000 is credited toward it.
And a plan isn’t a one-time thing. Your numbers move, so the plan should too. Once you’ve done the first one, refreshing it each year is $6,000.
Or for $10,000 a year, you get the refresh plus a review every quarter, so you’re not waiting twelve months to find out something drifted.
$6,000
$10,000
$10,000
