A wealth management firm, a sports physical therapy clinic, an estate planning firm, and a music academy.
Different markets, different timelines, and the same seven steps behind every result.
The keywords change. The content themes change. The local market changes. The method stays the same.
Speed, structure, indexing, and anything else keeping Google from reading the site properly.
One page per search intent, written around how real clients actually search.
Articles and video that answer the questions your best clients are asking, linked back to your service pages.
Google Business Profile, reviews, and the directory listings that Google and AI search both draw from.
Rankings, traffic, referral source, and conversions, reviewed with you every month.
Every client on this page needed a rebuilt website.
Two launched all at once. One was rebuilt page by page over three years. One is mid-rebuild after eighteen months of SEO on the old site.
The right approach depends on how much your current site is holding you back, and how much a pause would cost you.
Keywords ranking in Google’s top 100, in under a year
For San Francisco Bay Area financial advisor and wealth management
A Bay Area firm serving high-net-worth families, business owners, and people nearing retirement.
The old site described the firm in general terms and didn’t show up for the searches its ideal clients were making.
The firm wanted results without a heavy content commitment, so the plan had to work with very little of their time.
Page-one rankings for San Francisco Bay Area financial advisor, wealth management, high-net-worth retirement planning, retirement savings, and cost of living in the Bay Area.
Ranking keywords grew from about 15 to about 115, and they’re still climbing.
Three articles hold average positions two through four for the exact questions the firm’s best prospects are searching.
Two more articles are trending up now.
Most ACL leads in the
clinic’s history
Cited in ChatGPT, Google AI Overviews, AI Mode, and Gemini
A one-on-one, cash-pay clinic that gets about 65% of its new business from organic search. The owner had been handling SEO himself, and it was working until Google’s April and May 2026 core updates hit the site and leads dropped. The website described the clinic as general physical therapy. There was no sports physical therapy page and no ACL pages, even though ACL rehab and prehab are among its most valuable services.
The most ACL leads in a single month in the clinic’s history.
The ACL prehab page ranked within four weeks.
13 keywords in Google’s top 3 and 26 in the top 10, including #1
for powerlifting physical therapy in the city.
Google’s AI lists the clinic first among local ACL prehab options and describes it in the words we wrote for the site.
This is week seven. SEO usually takes about six months to show its full effect, so this is the early signal. The next goal is the map pack for sports physical therapy, where the clinic sits just outside the top three.
Highest-converting referral
source for the firm
Organic search traffic,
year over year
For estate planning lawyer
San Francisco, and #2 on the map
Clients closed from Google, from two a quarter to four in one month
A boutique firm serving clients across California. They were active on social media and running regular workshops, but SEO wasn’t part of the plan.
None of the site’s pages were optimized, and a search for estate planning lawyer San Francisco didn’t turn the firm up in the first three pages.
People visited the site because the firm sent them there. Nobody was finding them on their own.
Google is now the firm’s highest-converting referral source.
The most leads that turn into clients.
Organic traffic up 61% year over year.
Four clients closed from Google in a single month, within four months of the shift.
Google’s share of new business kept growing while the firm itself grew 41%.
On Google’s front page about 100 times a day, 43 of them in the top three.
Google now brings in 12% of the firm’s new business, up from 7% a year earlier. The firm is rebuilding its website around the audiences it serves, with every existing ranking protected through the move. The goal is 20%.
Enrolled students,
2023 to 2026
Enrollment growth
Search visibility in the
local market
Self-booked trial lessons in the most recent period
A classical music academy that began as one teacher giving piano lessons at home.
In 2023 it had 67 students and had never paid for marketing. The owner chose to invest in SEO before any other channel.
Enrollment grew to about 350 in roughly eighteen months and passed 400 in 2026.
The academy reached a major revenue milestone for the first time in 2025.
Local search visibility holds between 25% and 30%, and AI search visibility is climbing.
Self-booked trials up 86%, with individual articles driving measurable traffic.
The owner is now looking at expanding into two neighboring cities.
This is what the process looks like when it compounds. Search became the foundation, and every other channel was built on top of it. Three years in, the academy’s challenge isn’t finding students anymore. It’s managing growth.
Some clients need a new site before anything else.
Some need eighteen months of steady work on the site they have.
We’ll tell you which one you are on the first call.
