Indigo Social Media Marketing opened with one service, social media.
At the time, a thoughtful post could reach a meaningful share of your audience with little effort. That era is over. Back in 2012, Facebook’s average organic reach was 16%. By 2025, it hovered between 1 and 2%. Instagram’s organic reach also fell 12% from 2024 to 2025, and LinkedIn’s dropped 34%.
At the same time, the audience has grown enormously. Global social media user identities grew from 3.48 billion in January 2019 to 5.79 billion in April 2026, an increase of roughly 66%.
More people are on social media than ever, and more businesses are competing for their attention. The accounts that stand out now share three qualities. They have a clear plan, a consistent presence on video, and a point of view no competitor can copy.
Before a prospective client calls, books, or buys, they look you up.
Social media is where they judge whether you are established, credible, and the right fit.
A well-managed presence answers those questions before you ever speak.
people on Earth now use social media each month, and users outnumber non-users by more than two to one.
The typical user actively visits 6.5 different platforms per month.
Your content direction is set in our monthly marketing meeting. If we have completed your annual planning, we already know what the next quarter, and often the next year, will look like.
Captions, post copy, and video scripts are written by our team, unless you prefer to write your own.
For businesses just starting out or working with a smaller budget, we teach you and your team how to record videos with confidence. For larger budgets, our videographers come to you once a month or once a quarter.
Every graphic and every video is designed and edited by our team.
We schedule and post everything across your platforms.
Each month we meet to review your analytics, make adjustments, plan the month ahead, and check in on your business.
Some clients want to write their own captions.
Others want to hand off everything.
We take on the parts you would rather not do and customize the program around the way your business runs.
If you have an internal team, we can also train your staff so social media becomes a skill inside your company, not only a service you buy.
Social media rewards consistency, so we work in one-year partnerships.
The first three to six months carry the heaviest lifting, and the rest of the year is where that work builds momentum and the strategy is refined with real data.
of our clients renew.
Your investment depends on how much you choose to handle yourself, how often you need video production, and how many platforms we manage.
All programs are one-year agreements, with 50% due upfront.
We teach you and your team how to record videos and handle everything else, including strategy, writing, design, editing, and posting. You can add videographer visits as your budget grows.
Once a month or once a quarter, depending on your program.
